By: Gordon Conner
If you want to tell your customers and prospects about your products and services, they have to be able to find you. That’s what blog posts, web content and articles are for, to attract readers. And if that content is well written, those readers will be coming back for more. These tools are essential for getting the eyeballs you need. Finding a good writer for this type of writing can be difficult, but it can be done. Just follow these tips to make your search a little easier.
1. Find A Reputable Writer
It isn’t difficult to find content writers – you can find many online. But check them out and make sure that customers are treated well by these writers. Ask for samples. A good writer will be happy to oblige. This shows they are confident about what they’ve done in the past.
2. Find The Arrangement That Works Best For You
Workloads change and so does your need for content. You may be working on a new website, or need an additional blog post for a new product. Be sure your writer has the flexibility to handle these changing needs. Once you’ve found a writer that meets your needs, it’s time to get to work.
3. Communicate Your Needs
Sure, blog posts are marketing tools, but they aren’t really blatant ads. Often your goal is to provide industry information, or just to help a reader solve problems. Think through the issues that your customers face and develop a plan to address those topics. Be specific. Your writer will need clear instructions about your needs. They can’t read your mind.
4. Don’t Forget SEO
Content will have to be written with SEO in mind. It must be written by targeting your keywords. By doing this you improve the chances of your content reaching real potential customers. It takes experience to write copy that is keyword rich, but not too pushy.
5. Demand Great Service
Great customer service is important in all business. Look for quick response times. As they say, “Time is money.” Check with other customers to verify their service and to be assured that you can count on the writer to do what they say they will do. You have deadlines to meet and the writer must be used to this requirement.
6. Guard Your Time
There are many things to keep in mind when hiring a writer, but the most important thing to remember is the time saved. If you’re doing the writing, you can’t focus on other important tasks that need to be addressed. If you have a good writer that you can count on, you can then focus on company expansion, relationship building and other activities that will add to the bottom line.
As a small business owner, you’re a busy person. You have a lot of balls in the air all the time. If you want to write marketing content, even though it’s not your greatest strength, that’s OK, if that’s what you want to do. But you don’t really have to do it all yourself. Contact a good writer to take care of the marketing stuff, and then you can focus on moneymaking stuff.
Gordon Conner is a Copywriter, content writer and blogger who writes “Snappy Copy That Sells Stuff”. He has been providing advertising, marketing, branding and copywriting services for 39 years and lives in Midlothian, Virginia. He can be reached at Gordon@GordonConner.com. or http://www.GordonConner.com.