If you want to tell your customers and prospects about your products and services, they have to be able to find you. That’s what blog posts, web content, and articles are for, to attract readers. And if that content is well written, those readers will be coming back for more. These tools are essential for getting the eyeballs you need. Finding a good writer for this type of writing isn’t easy, but you can do it. If you just follow these six tips, it will be a lot easier.
1. Find A Reputable Writer
It’s not hard to find content writers – the Internet’s full of them. But check them out and make sure that customers are treated well by these writers. Do you want a writer from Thailand, or Nigeria? And be sure to get samples. A good writer will be happy to oblige. This shows they are confident about what they’ve done in the past.
2. Find The Arrangement That Works Best For You
Your workload will vary and so will your need for content. You may be working on a new website, or need an additional blog post for a new product. Be sure your writer has the flexibility to handle these changing needs. OK, you’ve found a good writer. Time to get to work.
3. Communicate Your Needs
Yes, blog posts are marketing tools, but they aren’t ads, exactly. Sometimes all you need to accomplish with a blog post is to provide information that will help your prospect with his day to day business. Or you just may be able to help him to actually solve a problem. Think through the customer’s needs and pain points. Then come up with a plan to meet those needs. Get right to the point and be specific. You need to be clear because the customer can’t read your mind.
4. Don’t Forget SEO
When the writer prepares his content, he needs to do so with SEO in mind. Be sure he targets your keywords and other SEO tools. This will help get your posts ranked higher in the search engines and improve the chances of reaching your real potential customers. It takes real experience to write copy that is keyword rich, but not pushy or unreadable.
5. Demand Great Service
A great customer experience is critical in all businesses today. You want fast response times. Remember, “time is money”. Check with other customers to verify their service and to be assured that you can count on the writer to do what they say they will do. You have deadlines to meet and the writer must do his part.
6. Guard Your Time
There are a lot of things to keep in mind when you hire a writer, but the most important one is the amount of time saved. If you’re going to do the writing, then there will be other things that have to be sacrificed. If you have a dependable writer, you can then move your focus to other things that might have been overlooked. Things like company expansion, relationship building, and sales. Things that will help that bottom line.
If you’re a small business guy, you’re a busy guy. That’s a given. You have a lot of balls in the air at all times and you’d best not drop any. Do you want to write your next blog post? Fine. If that’s really what you want to do. Even though it isn’t your strong suit. But you’d best not try to do everything yourself. If you find a good copywriter to take care of all that marketing stuff, then maybe you can focus on making some money for the company.
Gordon Conner is a copywriter, content writer, blogger and brand coach who writes “Snappy Copy That Sells Stuff”. He has been providing advertising, marketing, branding and copywriting services for 42 years and lives in Midlothian, Virginia. He can be reached at Gordon@GordonConner.com. or http://www.GordonConner.com.