How to Come Out of a Rabbit Hole.
I’m Gordon and I’m a Professional Real Estate Copywriter. I started all of this 42 years ago right here in Richmond. (Time flies when you’re having fun, right?) It wasn’t always this way. My original intent was to be a cartoonist. But, I eventually emerged from that rabbit hole and got an advertising degree instead.
OK, so I was nuts, but hey; it’s a business for nuts…creative nuts. And now after the roller coaster ride of the century, I’m focusing on what I do best- solving copywriting problems for home builders, developers, brokers, and providing marketing content for all of them. And it’s fun.
From Banks to Builders
I’ve been through several phases over the years. I spent many years as an expert in the community banking field, writing annual reports, advertising, etc. And I also became quite adept at helping businesses of all types to build solid brands.
But along the way, the real estate bug bit. And I was hooked. For the next 25 years, it was all about marketing homes and brands. And all the while, developing “snappy content that sells real estate”.
So, now we’re in the Internet Age
This whole Internet thing brings a new dynamic to what this advertising and copywriting guy has done for 42 years, but I like it! Look, I’ve been around for quite a while now. (Almost bought the farm once.) Even got Hubspot certified in inbound marketing. (I get it now!)
This Internet thing also offers some very interesting alternatives for small businesses as they scratch their way to the top. Most of them don’t know how to write this kind of copy, nor do they have time for it. That’s where I come in. I take it off their plate so they can do what they do best-sell real estate and make money!
Which takes me back to my beginning. This is sort of like keeping Buggs in his rabbit hole and helping the Roadrunner escape the clutches of Wile E. Coyote.
Visit my Blog at: http://www.GordonConner.com/Blog