I’m Gordon and I’m a Brand Coach and Copywriter. I started all of this 42 years ago right here in Richmond. (Time flies when you’re having fun, right?) It wasn’t always this way. My original intent was to be a cartoonist. Yep, Beetle Bailey, Wile E. Coyote, Peanuts, et al. I even took a cartooning correspondence course in high school back in Roanoke, where I grew up, and then applied to art school here at VCU.
They rejected me!
So, many years later I started this business, because I really didn’t have a lot of options at the time. I was nuts, but hey; it’s a business for nuts…creative nuts. And now after the roller coaster ride of the century, I’m focusing on what I do best-branding and solving copywriting problems for home builders, developers and brokers, retirement life, personal development, golf and marketing. And it’s fun. I’ve been through several phases over the years. I spent many years as an expert in the community banking field, writing annual reports, advertising, etc. And I also became quite adept at helping businesses of all types to build solid brands. Plus, B2B and retail have always been staple categories for me, dating back to my agency days, pre-BranWorks.
Along the way, I also learned something very important about this whole branding thing.
I discovered that a company can jump through all the hoops, have the perfect logo, tagline, value proposition and produce wonderful marketing, both traditional and inbound. But if they ignore the most important component, the customer, all of their effort will have a very limited life. I’ve learned how important that customer is and if you don’t show her some love and make her buying experience a WOW! experience, she won’t be back. And her repeat business is what your entire future is teetering on. So, don’t blow it. Make that lady (or man, or child) ecstatic about doing business with you.
So, now we’re in the Internet Age
This whole Internet thing brings a new dynamic to what this ad and copywriting guy has done for 42 years, but I like it! Look, I’ve been around for quite a while now. (Almost bought the farm once.) Even got Hubspot certified in inbound marketing. (I get it now!) This Internet thing also offers some very interesting alternatives for small businesses as they scratch their way to the top. Which takes me back to my beginning. This is sort of like helping the Roadrunner escape the clutches of Wile E. Coyote.